Roll out of Amazon Alexa for new Seat models
The first car manufacturer in Europe to introduce Amazon Alexa to its models is Seat
A cloud-based voice recognition tool originally as a smart speaker on the Amazon Echo, Alexa was first launched by Amazon four years ago, in 2014
Compatability with vehicles on the roads in the US, European counterparts have not seen this technology until now.
Alexa carries out a range of functions – which include playing music, setting up the navigation, finding the nearest dealership and managing schedules, in addition to many other things.
The tool is now available on 2019 model year Leon hatchback and Ateca crossover, but only on versions fitted with satellite navigation. This means trim levels from SE Technology upwards will be offered with it. It’s thought that the system will make its way onto the cheaper Ibiza and Arona later in the year.
Understandably to many, Alexa is only available for Android users, although it will work in tandem with the Seat Media Control with the Amazon Alexa app.
Seat president Luca de Meo said: “As functionality and connectivity levels increase, we have to find a balance between usability and safety. Introducing Amazon Alexa helps us find that balance.
“With just a tap of the steering wheel, customers will be able to ask Alexa for music, points of interest and much more without taking eyes off the road.”